Lots of people want to go into their own business and there is a growing number that wants to own their own sex shop so we have som of the steps you need on how to start a sex shop. A sex shop can consist of a shop selling any number of sex items from lingerie to sex toys and beyond so this is a very generic article that should give you the basics. While you constantly hear that there’s money in sex there is a number of things that you need to get right in a real physical shop the first time as opposed to trial and error, this is because a real shop has so many more expenses.
Here’s a how to clip before you read the article!
How to start a Sex Shop
Step 1:Draw up a business plan for your new sex shop. It’s the single, most important step for a business. The business plan should include the name you’ve chosen for the business, the definition of the business, funding, plan of action, future vision, location and all pertinent research you’ve done regarding the industry and other local sex shop businesses.
Choose a name you can Advertise for instance “Bob’s Ass Licker” is not good but Sexy World Brisbane says it all.
Step 2: Apply for financing, unless you have the financial ability to fund your new sex shop. Your personal bank is a good place to start. Also, inquire about a business checking account and information for customer credit card use (merchant account).
Step 3: Look for a good location. Of course, you would want to avoid a location that already has a sex shop located close by. Look for a location in a mall or strip mall that already has shops adults would frequent, such as dress shops, spas, and hair salons, take away nightclubs and cinemas.
Step 4: Acquire licensing required to legally run your business. Check with city administration for this information. This will vary with different cities, counties, and states. However, you will probably need at least a business license, this is important because starting a sex shop can require lots of government and council interaction. Perhaps a quick letter asking instructions on how to start sex shop to your local government funded small business advisory.
Step 5: Set up wholesale accounts with adult sex shop suppliers and wholesalers. If you are in another country then go to your local wholesale expo, ie in the US visit AVN Novelty Expo they will have sales representatives that will help you with a combination of products to open your store. Stock some men’s sex toys, like prostate massagers and penis pumps. These are perfect for women to buy as gifts for men. You will also need shelving, fixtures, cash register, office supplies, office furniture and dressing rooms / viewing booths.
Step 6:Hire an accountant who’s happy to show you How to start a sex shop and is able to set up a proper accounting system, some that people use are cashflow manager , Xero , MYOB, QuickBooks. The accountant will do your income taxes and make sure that all other taxes are paid on time.
Step 7: Plan your store’s layout. It’s nice if the person manning the cash register is facing the front door, so she can greet customers as they enter. Changing rooms/ viewing booths should be to the rear of the store, for privacy.
Step 8 : Hire your staff. Make sure each hired employee has read your employee manual. This will assure that your sex shop is run to your specifications.
Step 9: Use your showcase, front windows as your best marketing tool. Place the most appealing garments in the window to lure new customers. Market your sex store through an Internet site and social networking. Stage demonstrations during your grand opening, offering coupons for discounts on that day.
Step 10: Watch Your cash flow.
Infomation or additions to this article please email Wayne(at)adultwholesale.com.au