Millions of adults around the globe are looking for ways to add more excitements to their bedroom activities. Give your buyers an easy way to spice up their love lives with a safe, convenient means of buying adult sex toys in your online shop.
There are certain elements that your online shop needs to make and close sales.
Let’s take a look at how you can promote your online sex toy shop in 2020, for this kind of niche and create a loyal customer base.
The following are the three elements you can use to promote your online sex toy shop in 2020.
Knowing how to promote your online sex toy shop properly means understanding not only how digital buyers search for adult content, but how Google handles pornographic searches and materials.
There are three areas you need to focus your attention when deciding on how to promote your online shop which are social media, content, and SEO.
The sex toy industry lends itself to a lot of visual content, which is both excellent and bad when discussing how to promote your online shop.
Some social media like Instagram, Facebook, and Pinterest are such a perfect platform for reaching thousands of followers, using a post that directs them back to your website.
The moment they are there, they can browse around and start buying your products. But some social media platforms have guidelines for the kind of content shown. This may lead to your post being flagged and removed.
So how do you go about that?
It is all about being creative. Look out what the platform’s regulations are, and make sure you play safely within them. For instance, Facebook has pretty strict rules on posting not only pictures that contain nudity but even content that uses words like “sex”.
So instead of posting racy pictures, or phrase that contains graphic language, you can use a humorous style that is more suggestive of the products you are selling online. Direct visitors to your website in a discreet way and once they are there, then you can openly showcase the products kits, lingerie, couples toys, and some other products that you are selling online.
Another element on how to promote your online shop rankings and traffic is quality content. This can be done on adult websites as well.
Start and erotica blog site or page that offers sex tips, advice, and stories for visitors.
This is a great way to engage your audience and keep them on your website for a more extended period. Quality content is also a perfect place for internal links to your products.
You can make use of keywords tools to help determine what words and queries Google users are searching for online. When you include these words in your content is an effective way to increase traffic to your website. Blogs also teach readers on sex toys products, which converts to informed purchases.
If you want to boost your website’s credibility, feature a sex expert in the adult industry on your site, like having an interview session with a sex expert, erotic novelist, or porn star. This will instantly increase your website’s legitimacy reader.
No discussion on how to promote your online shop would be complete without discussing SEO. The good news is that Google’s limitations on “sex toy” content are slightly more lenient now than in the past.
This shows that most challenges you encounter when marketing your sex toys online shop on Google will be with their advertising policies, not necessarily with how they handle algorithms. So the best way to promote your sex toys online shop is by using SEO-rich keywords and quality content. Steer clear overly sexual or offensive adverts that will likely get you flagged.
An essential thing to do when promoting your online shop is to walk the fine line of sex toys advertising. Determine what is okay and what is not acceptable and find a safe place somewhere in between.
By following these promotional guidelines, pretty sure your online shop will be converting sales in no time.