Recently we had a reader contact us wanting to know our thoughts on her starting a Speciality Adult Store like SAX’s on oxford street.
Two problems with starting a business in a competitive niche like this now are the Internet and COV-19.
But in reality, the information we have below sounds generic but will work for any business.
A shop Like Sax’s on oxford street was started pre-internet, so they have a developed customer base, but even they have changed their business to survive in today’s reality.
Start Small and build up.
The First Steps To Start A Speciality Adult Store.
The first steps are finding a nice you know a bit about, or, more importantly, passionate about.
For instance, if you’re into Bondage then Focus on Bondage. Before you open a brick and mortar store, you need to get a bit off a following by creating.
- Mailing List
- Social Media (Facebook, Twitter, Instagram): this is Tricky because your Niche is adult, and some make it difficult to advertise adult stuff. If you are General enough, you can do it.
You want to start virtually so that you can learn what your customers want and need before you go to the expense of fitting out a shop.
Things to remember you don’t want to be too hardcore because the more hardcore you are, the less you can advertise in mainstream media.
Choose a Name to fit your Niche.
When choosing a name check for an available website, we like names that are simple and allow branding and expansion.
For your bondage shop, you could try The Bondage Experience (available) or Mistress Lisa, try to choose a domain that is .com.au for Australia or .com for the world.
There are plenty of other choices, but these are best for recognition.
Once you have a domain name you get hosting, this place allows adult type websites, remembering you cater to adults but not extreme, extreme makes it hard to expand your business.
Now you have your name and your hosting.
Create your website in wordpress you can do that from your hosting account or pay somebody to do it.
Word press does all your work for you.
A couple of essential things to remember are.
Don’t worry too much about design to start with using a bare bone one while you learn how to operate your website.
- Fit Yoast Seo
- Use tough passwords.
Adding Content and Getting Readers.
There are two ways to getting readers / Customers to write your content or get it written for you.
We recommend you learn to write your stuff to start with because paying experts can cost from $5usd to $50usd.
Choosing what to write.
Your first article should be about your business and what you want to help people with, the thing that you want to make money in your passion.
Then each article will be about a specific topic and, in general, answer a question your potential customers will want answers to so that you can sell them a solution or product.
Each article should be laser-focused on a keyword or point, for instance, How to whip.
How to restrain finding these questions is what we call internet gold.
You can do it yourself or pay someone but to start to write your passion and answer your questions.
Making money from your new readers.
After you start getting readers to your website, you want to make money from them.
- You can sell them products
- or even advertising.
We have a complete list of adult wholesalers here for your products.
We hope you have enjoyed our latest article and welcome any questions or ideas for our next article. Feel free to comment on ideas or information below.