As an adult wholesale website many of our visitors are actual retail shops and in 2015 as the internet becomes more and more popular you adult store needs to adapt or die. As we all know the last couple of years has seen a massive down turn in sales of adult dvd’s. For instance 5 years ago dvd’s used to account for 40 or even 50 percent of a bricks and mortars stores sales, but now its something like 10 to 20%.
With declines like this it is important for you to act now so that you can keep your business profitable, with this decline and the increase in competition from online businesses. Firstly as a bricks and mortar adult shop you have something an online business doesn’t have and that is instant customer satisfaction. What I mean by this is customers can buy the goods and go, no waiting for delivery. So knowing this and knowing that dvds are declining at such a rate lets look at where the profitability will come from.
Keeping Adult Stores profitable with Sex Toys
Yes you might have known this from the outcome but the way for a bricks and mortar store to stay profitable is to concentrate on selling items that are not digital. This includes sex toys , lotions potions , lingerie you get the picture. This also means that your demographic is starting to change and your customer mix is going to change, you will get more female customers as adult shopping becomes main stream in 2015.
What this means is increasing your stock of erotic products and then moving to a new marketing model using mobile friendly webpages and sms and email marketing to keep you customers and potential customers informed and up to date. Quite frankly if you don’t have a mobile friendly website you will go back wards.
So to keep it simple lets summarize the important points of Keeping Adult Stores Profitable
1. concentrate on non digital sex products
2. market to both men and women
3. get a mobile friendly website
4. start a digital marketing strategy (here’s Ours)