If you are looking at getting into the Adult retail business you will need to design a shop for the 21st century, as well as have all the other stuff that a decent 21st century sex shop would need, you know , twitter , tumbler, facebook, linkedin to name just a few.
One thing you need to do is go back in time, to see how times have changed in our industry before you start to design your shop for today’s market. In the 80’s and 90’s before the internet, sex shop design basically consisted of a dingy poorly lit retail space that sold mags, video’s, the odd sextoy and adult cinema. Thankfully this model is now dead to us.
Reason Sex Shop Design Moved On
There is various reasons sex shop design moved on and these are, customer taste and customer mix, yes readers believe it or not our customers have changed and so has your competition, you are now facing competition from different sources like never before. Not just medium size adult retail chain but you have to face all competitors face on to have a successful shop.
The main reasons sex shop design changed from dingy side street shops to today’s well lit main stream offering, is customer’s demanded it. Our shops suddenly got female customers and they did not want to go into those dodgy side street shop’s, they wanted to feel safe and comfortable.
How To Meet The Market And Succeed
Now that we have established sex shop design is an important thing to concentrate on, another is product mix, because one of the only ways to beat online retailers and make that little extra margins is to have stock ready to go. Another thing is the type of stock for instance if your shop is located in a mining town you would have more dvds and male sex devices, If your store is in a area with large female population you would stock it full of female pleasure devices.
So to get your sex shop design right you make it match the more main stream clothes shops, keep it light and keep it bright get nice shelves and happy staff, and make sure you meet and exceed your customers needs. To stock your shelfs with the best stuff visit our sponsors.
bill says
Is pink a good colour for an adult shop
Site Administrator says
Not really unless you are aiming for a specific market that loves pink