Design plays a huge factor on the shaping of an individual’s experience; even adding a sensual thrill to objects and intensifying sexual encounters. This is why putting up a sex shop isn’t as simple as you think: you have to put into consideration what your customers will see upon walking in. So what should you consider when planning for a Sex Shops Design and layout?
THE FLOOR PLAN (LAYOUT)
The floor plan is of utmost importance; you should think of it as the very foundation of your store layout. It not only provides structure, but organization as well.
The conventional floor plan for sex shops often involve lots of shelving to maximize space. Today, the minimalist, angular approach is preferred to allow more exposure for the sex toys alone. The placement and sizes of the shelves in minimally designed shops also allow smoother flow of customer traffic as they flit from aisle to aisle, deciding whether or not to purchase your merchandise.
Most sex shops are designed with the customers’ habits in mind. A study showed that customers, upon entering a shop, often turn right. With this in mind, allotting the right side of the shop to hold the most important and premium sex toys increases the likelihood that the customers will buy the products. The important thing to keep in mind here is to put the most eye-catching items up front to grab the customers’ interest.
THE LOOK (DESIGN)
Now that you’ve thought about your floor plan on which aisle goes where, it’s time to think about how to give your sex shop a makeover. Don’t just put sexually appetizing wall hangings randomly; it makes your shop more pleasing in the eye if you use themes.
Most conventional sex shops have a touch of red or pink in their interiors, as this color is believed to ignite one’s sexual desires. This can be incorporated into wall paints, as well as the flooring. On the other hand, muted and neutral tones such as black and white add an element of sophistication while at the same time, allowing your colored sex toys and other merchandise to stand out from the displays. One old favourite for a sex shops design is slatwall, it offers amazing options as well as great value.
SUCCESSFUL SEX SHOPS DESIGN
To understand who this all comes together let’s look at some of the world’s best shops. In particular let us take a look at one of the world’s most successful sex shops. Fun Factory — located in Munich, Germany — has the words “sleek” and “sophisticated” written all over it. Its neutral interiors (black, grey, and white) allow their merchandise to stand out. The shop’s layout is spacious enough so that the customers can walk around freely, while the windows are patterned to allow privacy.
If you’re planning to put up a sex toy business, the pointers in this should help you in planning for the overall layout and design of your shop.