Up-selling can mean the difference between paying the bills and having a successful business. There’s a good reason Mc Donald’s employees ask “would you like fires with that?”.
Up-selling can be a fine line though. To continue using the Mc Donald’s analogy, imagine if they asked if you would like an ice cream or chicken nuggets with your meal? You would feel uncomfortable and put-upon.
Make Upselling Sex Toys Relevant
When you try to up-sell a customer in your store, you need to make it relevant and helpful to the customer.
For example, if someone comes into your store to buy a sex toy you should try to up-sell them some lubrication for their toy. Don’t try to sell them the most expensive lubrication you have, let them make that choice so that you don’t seem pushy. Make sure you sell them a lubrication that will work well with the product they have bought. Remember, the goal is happy customers, not just your bottom-line.
If the customer chooses your cheapest lubricant when you try to up-sell, keep in mind that it’s still an extra sale, and that stock is still moving through your shop doors.
Make It Fun or Conversational
Up-selling doesn’t have to come across as a purely business transaction. When you try to up-sell a customer a product that will genuinely work well with the product they have bought, you have both a happy business and a happy customer, leaving the customer with the impression that you sold them the accessories to give them the very best experience and not just to make money.
You might not be able to get the extra sale from every customer, but that doesn’t mean you can’t politely and helpfully offer one to each and every customer, but, as discussed above, you need to make sure that what you’re trying to up-sell is relevant and helpful. If they buy a DVD, don’t try to sell them erection pills or handcuffs, sell them lube or a masturbator. If they buy a whip, don’t try to up-sell them a magazine or a blow-up doll, try to sell them a collar, mask, or bondage restraints.
If you have regular customers that you see often, it might be a good idea to only up-sell when they buy into a new range of products, as a way to help them explore this area, and also to help your business prosper.
Not a challenge but simply helping the Customer
A lot of people see up-selling as a personal challenge or a task to be done, but it should be more about a relationship between the business and the customer. If you do right by them, they will be willing to come back and spend more, or, at the very least, tell their friends about the trustworthy shop down the road that doesn’t pressure people into a sale.
With practice, you will be able to increase your sales while also keeping a healthy customer relationship. Keep it relevant, keep it friendly and pressure free. Add your own articles here